|
Post by account_disabled on Nov 26, 2023 6:48:40 GMT
You can have a strong brand and high-quality products, but if a customer encounters a service failure, for example, they may change their point of view towards the product and the brand.What is important in building customer experience? The most exciting business opportunity Source: An enterprise is people, systems and various processes that create points of contact between the company and its customers. What is customer experience? It is the sum of all the customer's experiences, emotions and experiences related to the company or product. There can be many such experiences: Related to the sales C Level Contact List process - what experiences, emotions and experiences did the customer have when purchasing your product or what did he hear about the sales process from other people? Regarding the marketing message - what information reaches. The customer, what is its style, content and emotions associated with it? The customer's previous experience with the brand and/or product (reputation). Previous customer service experience. Any other customer experience that connects the brand with the customer (customer journey). How to build good customer experience? Customer experience is not only an area related to marketing and customer service.
|
|