Post by account_disabled on Oct 7, 2023 11:49:48 GMT
This LinkedIn Collective Live recording from our studio session at Cannes Lions tackles all the ways marketers are using AI right now, from optimizing campaigns and analyzing data to content planning and creation. Check out the hour-long panel featuring:
Daniel Shapero, Senior Vice President and COO at LinkedIn
Dan Gardner, Co-Founder & Executive Chairman at Code and Theory
Taj Reid, Global Chief Experience Officer at Edelman
Valerie Vacante, VP, Solutions Innovation at dentsu
What to Know
According to the B2B Marketing Benchmark, B2B leaders understand theectly Phone Number List represents importance of brand building and are equipping their teams to succeed. Seventy percent say they have the right creative skills on their marketing teams to support brand-building efforts. Even better news is that 68% say their sales team also understands how important brand building is.
Since the dawn of social media, marketers have tapped the enormous potential of shareable content to gain awareness among key audiences. On LinkedIn, highly shared content can be a total game-changer for brands and individuals alike.
There’s no gimmick, or “gaming the system.” It’s all about building content and ads around the type of response you want to elicit. It’s about appealing to the motivations that prompt people to share content.
If you advertise or plan to advertise on LinkedIn, also know that advertisers can get free reach on Sponsored Content that gets organically shared. In this way, shareable content has become a secret weapon of sorts for marketers looking to maximize their brand-building budget and boost content ROI.
3 Keys to Shareable Content on LinkedIn
Let’s explore three ways marketers can maximize their content’s shareability on LinkedIn.
Understand what your audience wants to accomplish on the platform
When it comes to educating, inspiring, and providing value to their professional networks, many LinkedIn members are what you’d call highly motivated. If expanded reach is your goal, creating content that helps your audience educate, enlighten, or entertain their network is bound to get shared.
Daniel Shapero, Senior Vice President and COO at LinkedIn
Dan Gardner, Co-Founder & Executive Chairman at Code and Theory
Taj Reid, Global Chief Experience Officer at Edelman
Valerie Vacante, VP, Solutions Innovation at dentsu
What to Know
According to the B2B Marketing Benchmark, B2B leaders understand theectly Phone Number List represents importance of brand building and are equipping their teams to succeed. Seventy percent say they have the right creative skills on their marketing teams to support brand-building efforts. Even better news is that 68% say their sales team also understands how important brand building is.
Since the dawn of social media, marketers have tapped the enormous potential of shareable content to gain awareness among key audiences. On LinkedIn, highly shared content can be a total game-changer for brands and individuals alike.
There’s no gimmick, or “gaming the system.” It’s all about building content and ads around the type of response you want to elicit. It’s about appealing to the motivations that prompt people to share content.
If you advertise or plan to advertise on LinkedIn, also know that advertisers can get free reach on Sponsored Content that gets organically shared. In this way, shareable content has become a secret weapon of sorts for marketers looking to maximize their brand-building budget and boost content ROI.
3 Keys to Shareable Content on LinkedIn
Let’s explore three ways marketers can maximize their content’s shareability on LinkedIn.
Understand what your audience wants to accomplish on the platform
When it comes to educating, inspiring, and providing value to their professional networks, many LinkedIn members are what you’d call highly motivated. If expanded reach is your goal, creating content that helps your audience educate, enlighten, or entertain their network is bound to get shared.