Post by 3 Examples of Brands on on Nov 23, 2023 11:14:05 GMT
Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps worldwide.
With the growing popularity, the app announced the launch of Telegram Premium, its subscription version, with the aim of monetizing a part of its user base, allowing support for the continuous development of the C Level Executive Email Lists platform and access to additional exclusive features.
With the Premium plan, the subscriber unlocks some of the most requested updates among users over the years such as doubled limits, faster downloads, improved chat management, among others.
We might identify two major reasons for this positive Telegram scenario:
First, instant messaging (let’s remember that, in 2019, during the “blackout” of Meta’s platforms — WhatsApp, Facebook, and Instagram — Telegram gained 70 million new users in 24 hours).
Second, and perhaps most importantly: the possibility of building a sense of community among audiences with common interests. A study conducted at Stanford University showed that belonging to communities has direct consequences on motivation, health, and happiness.
Research like this shows us why people engage so much in communities such as Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands.
With the growing popularity, the app announced the launch of Telegram Premium, its subscription version, with the aim of monetizing a part of its user base, allowing support for the continuous development of the C Level Executive Email Lists platform and access to additional exclusive features.
With the Premium plan, the subscriber unlocks some of the most requested updates among users over the years such as doubled limits, faster downloads, improved chat management, among others.
We might identify two major reasons for this positive Telegram scenario:
First, instant messaging (let’s remember that, in 2019, during the “blackout” of Meta’s platforms — WhatsApp, Facebook, and Instagram — Telegram gained 70 million new users in 24 hours).
Second, and perhaps most importantly: the possibility of building a sense of community among audiences with common interests. A study conducted at Stanford University showed that belonging to communities has direct consequences on motivation, health, and happiness.
Research like this shows us why people engage so much in communities such as Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands.